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search engine optimization

Search Engine Optimization Overview

Search Engine Optimization Solutions for Illinois Businesses

Search Engine Optimization (SEO) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. We believe these principles go hand-in-hand.

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

How Search Engine Optimization Works

Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of factors for determining the rankings of their SERPs.

However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank:

Links – Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites which are of poor quality. Sites that acquire links from many other sites gain authority in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative.

Content – In addition to looking at links, search engines also analyze the content of a web page to determine if it would be relevant for any given search query. A large part of SEO is in creating content which is targeted towards the keywords that search engines users are searching for.

Page Structure – The third core component of SEO is page structure. Because web pages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site.

The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results.

Want a free consultation on your search engine optimization needs? Let’s get started!

Local Illinois Search Engine Optimization Solutions

Search Engine Optimization Solutions Include

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    Google Business Listings

    Google needs to know you exist. Creating a business listings properly ensures you are recognized and show up on maps.

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    Social Media Pages

    Whether you’re going to use them or not, you need all social media platforms setup with business pages.

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    Directory Listings

    Yelp, Yellowpages, Foursquare, Waze, Yahoo, 411, Bing, eLocal and AroundMe are a few of the 100+ directory listings included in Yext PowerListings™ platform. The more directories you’re listed in will result in better Google ranking.

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    Reputation Management

    Your ratings and reviews matter! We can help fix negative reviews and build new positive reviews to give your business the credibility you deserve.

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    Website Development

    Your website is your brand. It represents you and your product or service. We provide state-of-the-art website design that is optimized for quick load and mobile devices.

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    Search Engine Optimization

    SEO is no longer an optional marketing strategy in today’s competitive age of digital marketing. All our marketing campaigns and development includes search engine optimization.

Benefits of Search Engine Optimization Solutions

Our Search Engine Optimization Solutions Provide a Unique Range of Benefits

The Benefits Of SEO

Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. In 2014, over 2.5 trillion searches were conducted worldwide across search engines such as Google, Bing, Yahoo, Baidu, and Yandex. For most websites, traffic that comes from search engines (known as “natural” or “organic” traffic) accounts for a large portion of their total traffic.

Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of users click beyond the first page of search results.

Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. This is where SEO comes in.

How Search Engine Optimization Works

Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of factors for determining the rankings of their SERPs.

However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank:

  • Links – Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites which are of poor quality. Sites that acquire links from many other sites gain authority in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative.
  • Content – In addition to looking at links, search engines also analyze the content of a web page to determine if it would be relevant for any given search query. A large part of SEO is in creating content which is targeted towards the keywords that search engines users are searching for.
  • Page Structure – The third core component of SEO is page structure. Because web pages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site.

The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results.

Optimizing Search Traffic: From Clicks To Conversions

Search engine optimization done properly can have the potential to dramatically increase the amount of traffic that a website receives, but all of that traffic won’t help grow a business unless it converts into paying customers. This is where conversion rate optimization (CRO) comes in.

Conversion rate optimization involves using methods such as A/B testing to make changes to websites and measure the impact they have on a site’s conversion rate. Successful search marketers know that just getting traffic to a site is not enough, what the traffic does once it arrives on the site is just as important.

Jendy has helped our business become the highest rated firm in the city of Chicago. We couldn't be more pleased with how they manage our monthly marketing services.
Eric Leifer
Search Engine Optimization Package Pricing

Invest in the Growth of your Small Business

Not sure what package is right for you? Contact us for a free consultation.

SEO Basic

Designed for small businesses on a budget. This will get you on the map!
$99 /month
*12 months recommended to see results.
  • Basic Plan includes:
  • Google Business Listing
  • Basic Website SEO
  • Google/Bing Sitemap Submission

SEO Plus

Designed for businesses looking to be competitive in their industry.
$199 /month
*12 months recommended to see results.
  • Includes all Basic Plan services plus:
  • Yext PowerListings™ Level 1
  • Advanced Website SEO
  • Monthly Blog Article
  • Monthly Social Media Post

SEO Pro

Designed for businesses that want to stay ahead of their competition.
$299 /month
*12 months recommended to see results.
  • Includes all Plus Plan services plus:
  • Yext PowerListings™ Level 2
  • Advanced Website SEO+
  • Weekly Blog Article
  • Weekly Social Media Post

SEO Basic

Designed for small businesses on a budget. This will get you on the map!
$1188 /year
*Three months recommended to see results.
  • Basic Plan includes:
  • Google Business Listing
  • Basic Website SEO
  • Google/Bing Sitemap Submission

SEO Plus

Designed for businesses looking to eliminate costly break/fix IT services
$2388 /year
*Three months recommended to see results.
  • Includes all Basic Plan services plus:
  • Yext PowerListings™ Level 1
  • Advanced Website SEO
  • Monthly Blog Article
  • Monthly Social Media Post

SEO Pro

A fully comprehensive plan for any business size or needs.
$3588 /year
*Three months recommended to see results.
  • Includes all Plus Plan services plus:
  • Yext PowerListings™ Level 2
  • Advanced Website SEO+
  • Weekly Blog Article
  • Weekly Social Media Post

SAVE 20%! Save on an annual plan with promo code: YEARJENDY20 *

Don’t like our pre-configured packages?
Use our campaign builder to build your own custom solution!

Search Engine Optimization Ebook Download

The Ultimate Guide to Small Business SEO

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

Free Ebook Download

Download the Ultimate Guide to Small Business SEO by our partners Moz.