marketing solutions

geofencing

Geofencing Advertising

Complete geofencing solutions for our local Illinois small businesses

Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities for marketers — but it’s also complicated, as new capabilities and use cases seem to emerge every day.

With the goal of breaking down some of the most important “geo” concepts to provide a better understanding of the basics — and a jumping off point for exploring how far the power of location may take us — we introduce the next installment of our GeoMarketing 101series: understanding geofencing.

What Is Geofencing?

Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.

So, businesses can section off a geographic area and communicate with devices within that space — understood. But why do they want to?

Practical Applications Of Geofencing

Geofencing is a way to engage consumers based on hyper-local location, and that can do a lot in terms of triggering immediate sales as well as understanding shopper mindset.

For example, a store could erect a simple geo-fence in an area surrounding its physical location. When users pass through, receiving a location-triggered alert or deal makes them considerably more likely to stop in and shop.

Alternatively, an auto dealer, for example, could set up a geo-fence aimed at targeting individuals who are leaving a rival dealership after browsing for a vehicle. Hitting them with an offer for zero percent financing on a comparable car model at that moment is more likely to make them come comparison shop — or at least consider an alternative option.

Finally, even if a geo-fenced offer or notification doesn’t provoke an immediate visit or sale, it allows a business to know exactly what location a consumer passed through — and where they were when they received the message — which may aid in refining targeting efforts in the future based on what communications were most successful.

Want a free consultation on your small business marketing needs? Let’s get started!

Geofencing Marketing Solutions

Geofencing Advertising Solutions Include

  • router-1807_67aa302b-3a94-46a7-aa3d-66b8928a87d7

    Google Business Listings

    Google needs to know you exist. Creating a business listing properly ensures you are recognized and show on maps.

  • telephone-operator-4682_c9489618-836b-47ec-8489-e15f613cb10c

    Social Media Pages

    Whether you’re going to use them or not, you need all social media platforms setup with business pages.

  • computer-network-1878_39828809-88f9-48e1-9a76-61c99401ec99

    Directory Listings

    Yelp, Yellowpages, Foursquare, Waze, Yahoo, 411, Bing, eLocal and AroundMe are a few of the 100+ directory listings included in Yext PowerListings™ platform. The more directories you’re listed in will result in better Google ranking.

  • settings-server-1872_2e41baf2-8789-4215-b430-db35c3899936

    Reputation Management

    Your ratings and reviews matter! We can help fix negative reviews and build new positive reviews to give your business the credibility you deserve.

  • source-code-1754_2b435bd8-ce76-4910-8137-7d07a3557fa3

    Website Development

    Your website is your brand. It represents you and your product or service. We provide state-of-the-art website design that is optimized for quick load and mobile devices.

  • add-image-5030_dcf585b8-8f3d-48ad-8579-a4ad56d14ba6

    Search Engine Optimization

    SEO is no longer an optional marketing strategy in today’s competitive age of digital marketing. All our marketing campaigns and development includes search engine optimization.

Benefits of Geofencing Marketing Solutions

Geofencing Solutions Provide a Unique Range of Benefits

  • Control your Costs

    We don’t sell you services you don’t need. Our marketing strategies are custom developed for every client to ensure the highest ROI.

  • Trusted Advisors

    Through regular account reviews, your marketing associate ensures your campaigns stay on target.

  • Economy of Scale

    As your business grows, its support structure needs to grow, too. We adjust our marketing recommendations based on the status of your business.

  • Increased Efficiency

    Our network of developers, analysts and engineers are experts in their perspective trades. We get down to business and you see results quickly.

  • Small Initial Investment

    We understand budgets and have structured our pricing model to work with the small businesses of Illinois. We want you to succeed and will do what we can to make that happen.

Stop wasting time and get ahead of the competition. Let’s get started!

Jendy has helped our business become the highest rated firm in the city of Chicago. We couldn't be more pleased with how they manage our monthly marketing services.
John H. Bedard, Jr
Geofencing Package Pricing

Invest in the Growth of your Small Business

Not sure what package is right for you? Contact us for a free consultation.

Geofencing Monthly

One month minimum campaigns.
$9 CPM rate
*Minimum $2,000/month campaign budget.

Geofencing 90-day

3 month minimum campaigns.
$8.50 CPM rate
*Minimum $1,500/month campaign budget.

Geofencing 90-day Pro

Campaigns longer than 3 months.
$8 CPM rate
*Minimum $1,000/month campaign budget.

Don’t like our pre-configured packages?
Use our campaign builder to build your own custom solution!

What is a Cost Per Thousand – CPM ?

Cost per thousand, also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If an advertising supplier charges $9.00 CPM, that means an advertiser must pay $9.00 for every 1,000 impressions of its ad. The “M” in CPM represents the word “mille,” which is Latin for “thousands.”

Geofencing Advertising Ebook Download

The Ultimate Guide to Geofencing Advertising

The most advanced location based geofencing mobile advertising based on people’s physical activities and the places they go.  Our geofencing marketing technology allows for advertisers to reach users wherever they go including your competitor’s locations, your own store front, or events they attend.

Jendy Solutions Presents

Free Ebook Download

Download the Ultimate Guide to Geofencing by our partners Propellant Media.