small biz marketing solutions

email marketing

Email Marketing Overview

Email Marketing Solutions for Illinois Businesses

Email marketing — it’s dead, right? Well, of course, it’s not. But the days of casting one email to your whole database and hoping that the money trickles in are dying. And for your business’s 2019 New Year’s resolution, you should put that all-too-common tactic in your rearview mirror as you drive your business to new destinations. In other words, provide value to your customers’ lives and not just sales or spam to their inbox.

1. Building personal connections will become more important.

If you’re ethically growing your email list, then your database will be filled with fans of your organization. In many ways, they’ve already bought into your business, and they want to hear from you because you have, at least at one point, offered them something of value.

In 2019, you should continue to build on that personal connection through segmentation. With the emphasis on big data, companies can easily (and should be) segmenting their list by the interest of their customer base and the types of content they have historically interacted with.

Take, for instance, American Express’ hyper-personalization strategy. At the Direct Marketing Association’s 2018 &Then conference, David Knapp, the company’s director of digital marketing, discussed how this strategy has resulted in a compound annual growth rate of 150% in engagement for the company’s email marketing efforts — as well as a slew of awards for the best email marketing campaign. This forward-thinking approach was driven by looking at customers’ data to understand their spending habits as well as what incentivizes them.

But, come 2019, I believe businesses can expect to see more email clients providing the tools needed by the market now as they continue to push for future innovations. The benefit for marketers with these options is that they allow them to provide a wider variety of content while also providing another outlet to further amplify their campaigns with their fans. On top of this, businesses that focus on interactivity and gamifying their email campaigns may see large-scale increases in their numbers.

For those wanting to implement video or gamification, you should first consider your audience. Dive deeply into the user data of your emails and website, looking for what is important to your fans. From there, leverage the skills of your team, or search for creators who can help build top-tier content for your business. Then, implement, adapt and learn. As with all marketing initiatives, you might not get it right 100% of the time, but you should take the lessons learned and apply them quickly.

3. It’s more important than ever to understand that not all automation is created equally.

Although automated emails are a fantastic way to onboard a client and allow you to take advantage of providing a welcoming message tailored to how that subscriber signed on, marketers must remember that not all automation is created equally. Worse still, if done incorrectly, automated emails can quickly come across as spammy, causing a negative reaction toward your company.

For example, automated sales emails that are made to look like genuine emails might be useful once or twice, but as a regular occurrence, they will likely be seen as cheap and inauthentic. Moreover, these types of emails are borderline illegal in Canada due to Canada’s Anti-Spam Legislation (CASL), which states that it is a violation to send an email (or other electronic communications) to a person unless they have consented to receive it. And automated sales emails may potentially be in violation, as the person who sent an email and the person it was sent on behalf of must be disclosed. Furthermore, the European Union’s General Data Protection Regulation (GDPR) enacted its own standards in 2018 that impact email marketing.

Instead of resorting to spam-like tactics, invest in your content strategy to attract an audience of prospects who are interested in the value that you provide. With time, build that relationship to the point where they don’t just know your business; they look forward to your emails and trust your opinion.

Whatever you do in 2019, don’t forget that there’s another person who is on the receiving end of your emails. After all, focusing on making a genuine human connection is the foundation of any great marketing campaign.

Want a free consultation on your email marketing needs? Let’s get started!

Local Illinois Email Marketing Solutions

Email Marketing Solutions Include

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    Google Business Listings

    Google needs to know you exist. Creating a business listings properly ensures you are recognized and show up on maps.

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    Social Media Pages

    Whether you’re going to use them or not, you need all social media platforms setup with business pages.

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    Directory Listings

    Yelp, Yellowpages, Foursquare, Waze, Yahoo, 411, Bing, eLocal and AroundMe are a few of the 100+ directory listings included in Yext PowerListings™ platform. The more directories you’re listed in will result in better Google ranking.

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    Reputation Management

    Your ratings and reviews matter! We can help fix negative reviews and build new positive reviews to give your business the credibility you deserve.

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    Website Development

    Your website is your brand. It represents you and your product or service. We provide state-of-the-art website design that is optimized for quick load and mobile devices.

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    Search Engine Optimization

    SEO is no longer an optional marketing strategy in today’s competitive age of digital marketing. All our marketing campaigns and development includes search engine optimization.

Benefits of Email Marketing Solutions

Our Email Marketing Solutions Provide a Unique Range of Benefits

Choosing the Best Email Marketing Software

There are nine factors to consider when choosing the best email marketing software for your business. We have reviewed all ten of the email marketing tools above on each of these nine factors below.

1: Email marketing features – You can assume that all of the tools in this article offer all of the features you’d expect (pre-built email templates, multiple contact lists, a visual email campaign builder). But some go above and beyond with email A/B testing, automatic send-time optimisation (to maximise your open rates) and little extras like support for inserting emojis into subject lines.

2: Cost & value – Some email marketing tools may seem affordable when you have just a few thousand contacts, but become eye-wateringly expensive as your list grows. We’ve highlighted the pricing of the providers at three different list sizes so that you can predict price creep and avoid tools that will eat up your profit.

3: Ease of use – With some email marketing tools it’s taken me almost 3 hours just to make an email marketing template look acceptable on a mobile device. While all email marketing tools advertise visual email builders & easy-to-use interfaces, some are better than others. We’ll review some of the best below with screenshots to compare them side-by-side.

4: CRM & marketing automation features – Unless you’re a large enterprise, it probably makes sense to combine your email marketing tool and CRM (customer relationship management) system in one. This will save you time connecting them together & will make triggering automated emails to the right people at the right time a breeze. As such, we’ve also compared the CRM & marketing automation functionality of the top email marketing services below.

5: Email analytics – The faster you can determine what’s working (and what’s not) and adjust course, the better. Sadly, reporting is where many popular email marketing tools fall down. We’ve outlined the most important reports to look for, along with screenshots of some of the top reporting dashboards.

6: Support – The paradox with customer support is that the better the tool – the less you’ll likely use its support. In this section, we tested the response times of all ten email marketing companies head-to-head.

7: Security & compliance – If you have European citizens on your email list, you need to ensure that you’re email marketing tool is GDPR compliant. If you’re capturing particularly sensitive data (or are of a certain size), you may need to consider higher security standards. In this short section, we’ve briefly compared the security features & compliance standards (such as HIPAA, GDPR, ISO). If this is gobbledegook to you, don’t worry – skip straight over this section.

8: Deliverability – What good is an email marketing tool if 15% of your emails end up in the spam folder? Fortunately, none of the providers mentioned in this article are that bad, but some are better than others. We’ve compared them all in a head-to-head deliverability test below.

9: Integrations – If you want to save yourself hours of mundane repetitive tasks, it’s important that you can automatically connect your email marketing software to the other tools used in your business – from your accounting software to your CRM (if separate). In this section, we compare which email marketing tools have the best blend of quality and quantity of integrations.

Jendy has helped our business become the highest rated firm in the city of Chicago. We couldn't be more pleased with how they manage our monthly marketing services.
Eric Leifer
Email & SMS Marketing Package Pricing

Invest in the Growth of your Small Business

Not sure what package is right for you? Contact us for a free consultation.

Email Marketing

Look professional with customized email templates, automated responders, drip campaigns and more.
$299 /month
*Does not include cost of email platform.
  • Use any of the following email platforms:
  • Mailchimp
  • Contant Contact
  • Salesforce Pardot
  • Hubspot
  • AWeber
  • ActiveCampaign
  • SendinBlue

SMS Marketing

SMS compliments email and works great in industries where open rates are low. Connect with your customers with SMS text messaging!
$299 /month
*Does not include cost of email or SMS platform.
  • Using any of the following SMS texting platforms:
  • Twilio
  • EZ Texting
  • Tatango
  • Zingle

Email & SMS Marketing

Designed for businesses that want to stay ahead of their competition.
$499 /month
*Does not include cost of email or SMS platform.
  • Stay efficient and run both!
  • Email and SMS campaigns run hand in hand. If you want to maximize your reach while reducing costs, consider running both Email and SMS campaigns simultaneously.

Email Marketing

Look professional with customized email templates, automated responders, drip campaigns and more.
$3588 /year
*Does not include cost of email platform.
  • Use any of the following email platforms:
  • Mailchimp
  • Contant Contact
  • Salesforce Pardot
  • Hubspot
  • AWeber
  • ActiveCampaign
  • SendinBlue

SMS Marketing

SMS compliments email and works great in industries where open rates are low. Connect with your customers with SMS text messaging!
$3588 /year
*Does not include cost of email or SMS platform.
  • Using any of the following SMS texting platforms:
  • Twilio
  • EZ Texting
  • Tatango
  • Zingle

Email & SMS Marketing

Designed for businesses that want to stay ahead of their competition.
$5988 /year
*Does not include cost of email or SMS platform.
  • Stay efficient and run both!
  • Email and SMS campaigns run hand in hand. If you want to maximize your reach while reducing costs, consider running both Email and SMS campaigns simultaneously.

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Email Marketing Ebook Download

The Ultimate Guide to Small Business Email Marketing

Learn how to effectively promote your brand with Email and SMS text message marketing and advertising.

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Free Ebook Download

Download the Ultimate Guide to Email Marketing from our partners at HubSpot.