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web design & development

Website Design & Development Overview

Website Design Solutions for Illinois Businesses

One of the most important things for a brand, particularly of a business still starting out and looking for greener pastures, is good web design. Web design can be the one thing that pushes you above or pulls you below your competition. Design matters, because it can reflect how you and your brand do business, and ultimately how your clients and potential customers see and feel about you.

Make a bad impression, you lose a potential conversion. Make a good one, you gain a customer. Make a great impression, and you can potentially gain and keep a customer for life. Ultimately, it all starts with design and how you present your text and visual content and the experience your users get. So, let’s talk about what you need to know about good web design!

What is good web design anyways?

If you ask a few designers to define what good web design is, chances are they’ll all give you a variety of different answers. However, when you look closely at some of the most well-designed products, services, and materials, you’ll begin to see similarities and parallels between quite a lot of them, and the reason for this is that the most well-designed things are based on web design principles that result in useful, beautiful products that ultimately give consumers a deep level of satisfaction and enjoyment when used.

While there are different schools of thought and a variety of approaches to web design, legendary designer Dieter Rams Ten Principles for Good Web Design is a great place to start off with whenever considering how to go about designing anything of significance to you, your business, and your customers.

Sure, your website might be packed with information, but can users actually find what they’re looking for? Users judge your website within mere seconds of arriving on it. If it’s at confusing, chaotic, or cluttered, all they have to do is hit the “back” button and navigate directly to a competitor’s website.

A good rule of thumb is for your navigation to be as intuitive as possible. Customer attention spans are short, and if it takes too long to figure out how to get to the contact page, you might as well consider them a lost lead.

Compare your website to a brick and mortar store. If you walk into a store where all of the merchandise is in piles on the ground, and you’re expected to sift through it all to find what you’re looking for, what are you going to do? Probably leave. The same concept applies to your website.

Want a free consultation on your website needs? Let’s get started!

Local Illinois Website Development Solutions

Website Development Solutions Include

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    Google Business Listings

    Google needs to know you exist. Creating a business listings properly ensures you are recognized and show up on maps.

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    Social Media Pages

    Whether you’re going to use them or not, you need all social media platforms setup with business pages.

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    Directory Listings

    Yelp, Yellowpages, Foursquare, Waze, Yahoo, 411, Bing, eLocal and AroundMe are a few of the 100+ directory listings included in Yext PowerListings™ platform. The more directories you’re listed in will result in better Google ranking.

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    Reputation Management

    Your ratings and reviews matter! We can help fix negative reviews and build new positive reviews to give your business the credibility you deserve.

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    Website Development

    Your website is your brand. It represents you and your product or service. We provide state-of-the-art website design that is optimized for quick load and mobile devices.

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    Search Engine Optimization

    SEO is no longer an optional marketing strategy in today’s competitive age of digital marketing. All our marketing campaigns and development includes search engine optimization.

Benefits of Website Development Solutions

Our Web Development Solutions Provide a Unique Range of Benefits

Customer Service and Trust

You can also think of your website like a customer service representative. It’s the digital face of your business, and you want to make a good first impression.

A poorly designed website is akin to a rude, unhelpful customer service rep. A well-designed website, on the other hand, is like a polite, friendly rep that goes out of his or her way to help customers in any capacity. Which one do you think results in happy customers, and sets the foundation for a lasting relationship?

As for trust, the concept is similar. Would you trust a business located in a seedy, back-alley building with cracked windows and trash covering the entrance path? Of course not. Humans are visual creatures, and putting your best web design foot forward is absolutely critical in moving potential customers further down the sales funnel.

Competition

At the most basic level, you should invest in some level of web design because your competitors are most likely already doing it. If your site looks shoddy and amateur, and a direct competitor’s site looks professional and trustworthy, potential customers will choose your competitor.

You can go even further than simply bringing your website up to par with the competition, however. Splurging on web design even a little bit for a stellar design is a fantastic way of setting yourself apart from competitors.

Most businesses within an industry have essentially the same pool of resources to pull from when building their services. You all have access to the same information, studies, pricing tiers, and so on. Web design is one of the only areas where you can go above and beyond, making your business appear to be the obvious choice through a gorgeously crafted website.

Consistency and Coherency

People like consistency, especially online. If every one of your pages looks different, uses different fonts, and is laid out differently, many users will move on to the next option. Any website that’s even mildly successful uses the same set of format, style, and typeface guidelines that serve as the backbone for all pages. This ensures a sense of consistency as users navigate through your website, and makes the entire experience more coherent and streamlined.

One of the underlying goals of web design is to minimize distractions on your website, because even the slightest discrepancy or inconsistency can result in a lost lead.

Search Engine Optimization

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.

Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly. The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that knows what they’re doing.

Jendy has helped our business become the highest rated firm in the city of Chicago. We couldn't be more pleased with how they manage our monthly marketing services.
Tony Rossario
Website Development Package Pricing

Invest in the Growth of your Small Business

Not sure what package is right for you? Contact us for a free consultation.

Website Dev Basic

Designed for small businesses on a budget. This will get you on the map!
$99 /month
*12 months recommended to see results.
  • Basic Plan includes:
  • Google Business Listing
  • Basic Website SEO
  • Google/Bing Sitemap Submission

Website Dev Plus

Designed for businesses looking to be competitive in their industry.
$299 /month
*12 months recommended to see results.
  • Includes all Basic Plan services plus:
  • Yext PowerListings™ Level 1
  • Advanced Website SEO
  • Monthly Blog Article
  • Monthly Social Media Post

Website Dev Pro

Designed for businesses that want to stay ahead of their competition.
$499 /month
*12 months recommended to see results.
  • Includes all Plus Plan services plus:
  • Yext PowerListings™ Level 2
  • Advanced Website SEO+
  • Weekly Blog Article
  • Weekly Social Media Post

Website Basic

Designed for small businesses on a budget. This will get you on the map!
$1188 /year
*Three months recommended to see results.
  • Basic Plan includes:
  • Google Business Listing
  • Basic Website SEO
  • Google/Bing Sitemap Submission

Website Plus

Designed for businesses looking to eliminate costly break/fix IT services
$3588 /year
*Three months recommended to see results.
  • Includes all Basic Plan services plus:
  • Yext PowerListings™ Level 1
  • Advanced Website SEO
  • Monthly Blog Article
  • Monthly Social Media Post

Website Pro

A fully comprehensive plan for any business size or needs.
$5988 /year
*Three months recommended to see results.
  • Includes all Plus Plan services plus:
  • Yext PowerListings™ Level 2
  • Advanced Website SEO+
  • Weekly Blog Article
  • Weekly Social Media Post

SAVE 20%! Save on an annual plan with promo code: YEARJENDY20 *

Don’t like our pre-configured packages?
Use our campaign builder to build your own custom solution!

Website Development Ebook Download

The Ultimate Guide to Small Business Website Design

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

Free Ebook Download

Download the Ultimate Guide to Small Business Website Design and Development.